Tuesday, October 6, 2009

The Power of the Placebo Effect

With all the talk about the high cost of healthcare, I look at the endless drug commercials on prime-time TV and see some quick and easy spending cuts! My doctor ALREADY knows because he's continuously hammered by sales reps at his office. And he certainly doesn't need ME asking him about drugs.

What the doctor SHOULD be studying is how powerful the brain really is if it believes "there is a reasonable expectation of getting better."

A great read from Wired Magazine: 17.09 Placebos are Getting More Effective. Drugmakers are Desperate to Know Why.

"Merck was in trouble. In 2002"...read the entire article.

I'd love your comments.

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